Brand-focused Maps and Plan
for Real Estate, Tourism and Editorial

The Fletcher School Visual Identity System

The Fletcher School, the global affairs graduate school at Tufts University, went through a recent rebranding that necessitated a revision and expansion of their limited graphic standards. My task was to develop fresh standards, create new designs and graphics, and update existing marketing materials to align with the new standards. This involved redesigning all Fletcher graphics, from social media posts to brochures.

The Fletcher School, the graduate school of global affairs at Tufts University, went through a rapid rebranding but with
limited graphic standards. My task was to develop fresh standards, create new designs and graphics, and update existing marketing materials to align with the new standards. This involved redesigning all Fletcher graphics, from social media posts to brochures, and creating educational samples of how to manage the brand.

Scroll down for before/after examples and more description.