Michael Newhouse
Branding and Information Design

The Fletcher School Visual Identity System

The Fletcher School, the global affairs graduate school at Tufts University, went through a recent rebranding that necessitated a revision and expansion of their limited graphic standards. My task was to develop fresh standards, create new designs and graphics, and update existing marketing materials to align with the new standards. This involved redesigning all Fletcher graphics, from social media posts to brochures.

The Fletcher School, the graduate school of global affairs at Tufts University, went through an incomplete and inconsistent rebranding that necessitated a revision and expansion of their limited graphic standards. My task was to develop fresh standards, create new designs and graphics, and update existing marketing materials to align with the new standards. This involved redesigning all Fletcher graphics, from social media posts to brochures, and creating educational samples of how to manage the brand.

Scroll down for before/after examples and more description.